design projects

The Blonde Fox • Hairdressing Salon

The existing image of this growing hair, nail and beauty salon in Rose Bay was a tad raunchy and not in keeping with the future direction of the salon.

The challenge was to create an image that was predominantly stylish but retained the sass of the salon name.

First step: logo. Simple, graphic style, picking up on the salon brown, using the "fox-tail" as a highlight. A slightly retro feel for both the young and those who lived through it in the first place...

With logo in place, the all-important price menu followed. Then loyalty cards, appointment cards and gift vouchers. The final step was the website, created purely from CSS and HTML.

samperi design project list