For this hair salon in Sydney’s east the challenge was to create an image that was predominantly stylish but retained the sass of the salon name.

First step: logo. Simple, graphic style, picking up on the salon brown, using the “fox-tail” as a highlight. A slightly retro feel for the young and for those who lived through it in the first place…

With logo in place, the all-important price menu followed. Then loyalty cards, appointment cards and gift vouchers.