In the course of a year, a big accounting company like KPMG puts out many proposals to win the work of large corporations.

In this case, a video testimonial from one of their most valued clients was to be included on the CD with the proposal itself.

The intention: to make it simple, professional and honest. The client involved was friendly and very accommodating. We made him more relaxed as the filming went on and his answers were natural and sincere.

We asked questions off-screen to which he would respond. In editing we then broke down those answers under simple white-on-black subject headings.