In a job that has legal implications, such as a prospectus, the key is always to present the information in a way that is easily digestible.

It's certainly not the time to challenge the reader and make them work for their money!

When size is taken out of play, colour is the most basic visual way to distinguish between two items.

The television industry has a reputation for hard and ruthless behaviour, an image that was softened through choice of type and the colours chosen.

There is a lot of basic grunt work involved in this kind of project. Setting up a hierarchy, the actual formatting, handling the "exceptions to the rule"... and needless to say there is no room for error!