Samperi Design redeveloped the SLM identity and now was asked to design and develop a new website to promote the events arm of the business.

The challenge in this case was to brand SLM Events as the professional, experienced alternative to the smaller, ungrounded cowboys that populate the events industry.

Balance was key. Many of the event photos provided were high on energy but low on quality. These were supplemented with photo library shots to provide balance of style and atmosphere.

The event information throughout the site was balanced with testimonials from larger corporates, and bullet-point text blocks were used to provide both design and text variety.