Theresa Miller's book Making Babies was launched to excellent reviews in 2007.

She approached Samperi Design to design a website that could tell more about her story and create a larger footprint for the book than could be provided by press alone.

The challenge was to differentiate the site from the few other IVF book sites out there, which were all particularly sales oriented and as poorly laid out as the books themselves.

Designwise, the classical tones of the cover were chosen to lend the site a literary feel while the block layout and distinct text areas reflected the easy flow of the book itself.