The corporate identity inherited by the two new directors of MDA Australia promoted neither their vision for the company nor its direction.

After an inital attempt to revitalise the existing logo, the decision was made to explore new options.

The directors now strongly backed a relatively bold new look for the company. They were immediately taken with a modern, geometric style logo design that incorporated a cool grey and earthy orange.

This opened the possibility of a vibrant, confident identity. Stationery items and signage were rolled out, and a newsletter, numbers, inspired by the kind of design you would find in an architectural magazine.

Next stop: corporate profile and a new website.