The main challenge with Circus dell'Arte in Sydney's northwest was to create a fresh and original identity for the tween and teen demographics while demonstrating dependability and safety to parents.

In the logo stakes, the juggling star was the clear winner. The background black highlights the mainly vibrant, primary colours and lends the logo both a sense of fun, stability and dynamism.

Design-wise, it was important that all communications be readable, consistent and strongly ordered, again to create the effect of professionalism and safety.

Galaxy CMS was implemented for the website. The client can update the site themselves, including timetables and the ability to add photo galleries of the school holiday programs.