Our Emotional Attachment to Companies.
Why do we become emotionally attached to companies? Do you even realise it's happening?
The Concept of the One.
The audience for a piece can be just one person or the audience can be unthinkably large. How can you reach both individuals and large groups of people with the same communication?
Navigation and the Anxious Clicker
Part I. The Issue of Trust
Of all the reasons why we leave a website, one of the most common, and least understood, is lack of trust.
Navigation and the Anxious Clicker
Part II. The Mindset of the User
The evolution of the web has been driven by the psychological needs of the user.
Navigation and the Anxious Clicker
Part III. The Stream of Anticipation
When a website doesn't "work", it could be due to the designer/developer's lack of intuition concerning the user's stream of anticipation.
Never Trust A Company That Uses The Word Solutions
What does the word solutions say about the company that uses it?
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